Is premerieng movie on DTH a good idea?
In last few weeks there has been lot of debate on Kamal Hasan's decision to premier his movie Vishwaroopam on DTH before its theatrical release.This has been a first of sorts and has not happened abroad too.No wonder this kind of initiative has come from Kamal Hasan who has been always a visionary and someone ahead of his time.This decision was bound to get a thumbs down from Distributors and Exhibitors and rightly so. But for producers and audiences its a win win situatuion.For producers its definately a robust source of revenue in several ways: Firstly,it would get them a larger auedience as in say in 1000 bucks a family of 4-5 or even more can watch a movie instead of seperately paying for the tickets and the snacks would also be cheaper:-).So people who may not have otherwise gone to multiplex to watch a movie would watch it Secondly,there are many small towns where there are no good theatres,although some affluent and upper middle class families have purchasing power fo...