Can premiering movies on OTT platforms rob superstars of their stardom?

During the pandemic, one big change which happened in the entertainment industry was the release of movies on the OTT platforms.Although, it helped Bollywood minimise its lossed due to the shutdown of the theatres the overall impact of it on the industry and starts has been/would be detrimental.

There are quite a few reasons for this.Movie stars enjoy such an adulation because right from the advent of movies because people made efforts to watch them. In the earlier times, it was standing in the ticket que for hours and later too even when the online ticketing options started one has to go to a platform to book a ticket and make an effort to watch the stars.

But when movies of starts like Amitabh Bacchan,Akshay Kumar,Sanjay Dutt,Alia Bhatt,Vidya Balan come to your phone/laptop/tv directly with their new proposition then the aura is lost.One can argue that they anyways come to our TV everyday in form of re-runs but those are old content which people have already watched.

With due respect to the TV superstars, the above is the reason why they couldnt' match the stardom of the bollywood stars - as they came to homes of people rather than people getting out of their homes to watch them.

Social media boom has anyways robbed the stars of their aura to a large extent and with movies releasing on the OTT platforms it will diminish their aura further. Plus the fact that there are some movies which can be enjoyed best in the theatres because of their scale and gloss

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  1. FardinNovember 9, 2023 at 10:21 PM

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