Why there are no supermodels today?

Remember Milind Soman,Madhu Sapre, Mark Robinson, Jas Arora, Bikram Saluja,Aditi Gowtrikar, Helen Brodie et all Supermodels used to be big heartthrobs during 80s and 90s and used to have their own fan following. 

While in 80s and till mid 90s they were mainly visible through print and tv ads.But with satellite television boom in early and mid 90s as well rise of Indipop,they started appearing in music videos too starring in some of the most popular songs of the 90s. Moving into Bollyowood was a natural progression for them and most of them tried their luck in Bollywood too but apart from some exceptions like John Abraham,Arjun Rampal, Bipasha Basu most of them didnt' succeed and they subsequently moved to other professions like grooming new models, launching a fashion or fitness label or like Milind Soman became a brand in itself by becoming a fitness icon.

Now coming to the question of why we dont' have supermodels anymore and it is only the top most Bollywood or Sports Icons who advertise most of the products. The prime reason as the country started making economic progress and the business boomed and we started to see the positive effects of liberalisation, the branding and advertising spends got a big boost and hence they were now in a position to hire celebrities with the highest reach even it it costs a bomb. Also, its not only the lead actors and actresses who land these plum assignments but even the supporting actor and actresses. Today we have both Amitabh Bacchhan,Pankaj Tripathi and Gajraj Rao across our television screens selling various products.


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